Scott Serota
Scott
Serota is President and Chief Executive Officer of the Blue Cross and Blue
Shield Association, a national federation of 41 independent, locally operated
Blue Cross and Blue Shield companies. Serota was named President and CEO in
June 2000, after serving four years as a senior officer including two years
as Chief Operating Officer and earlier as Executive Vice President for System
Development.
From 1993 to 1996 he was President and CEO of Chicago-based Rush Prudential
Health Plans. Serota is a founding member of the National Business Group on
Health’s Institute on Healthcare Costs and Solutions. He is a board member
and member of the Executive Committee of the Council for Affordable Quality
Healthcare, and co-chairs its Quality of Care and Patient Safety Committee.
He serves on the board of the National Center for Healthcare Leadership, Partnership
for Prevention, National Alliance for Health Information Technology, BCS Financial
Corporation, Accrediting Commission on Education for Health Services Administration,
and is a member of the American College of Healthcare Executives. Serota earned
a master’s degree in Health Administration and Planning from Washington
University School of Medicine in St. Louis, and a bachelor’s degree from
Purdue University.
2005 White House Conference
on Aging
4350 East-West Highway, Bethesda, MD 20814
www.whcoa.gov