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Scott
Serota
Scott
Serota is President and Chief Executive Officer of the
Blue Cross and Blue Shield Association, a national federation
of 41 independent, locally operated Blue Cross and Blue
Shield companies. Serota was named President and CEO in
June 2000, after serving four years as a senior officer
including two years as Chief Operating Officer and earlier
as Executive Vice President for System Development.
From 1993 to 1996 he was President and CEO of Chicago-based
Rush Prudential Health Plans. Serota is a founding member
of the National Business Group on Health’s Institute
on Healthcare Costs and Solutions. He is a board member
and member of the Executive Committee of the Council for
Affordable Quality Healthcare, and co-chairs its Quality
of Care and Patient Safety Committee.
He serves on the board of the National Center for Healthcare
Leadership, Partnership for Prevention, National Alliance
for Health Information Technology, BCS Financial Corporation,
Accrediting Commission on Education for Health Services
Administration, and is a member of the American College
of Healthcare Executives. Serota earned a master’s
degree in Health Administration and Planning from Washington
University School of Medicine in St. Louis, and a bachelor’s
degree from Purdue University.
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